We often get to see companies bundle their products primarily for upselling or Cross-selling purposes. While in most cases this bundling is accomplished to encourage customers to buy more. For instance, where clients can see both cost reduction and value addition at the same time, the chances of purchase increase subsequently.
While discussing the working of digital marketing, it begins with a business idea and a website. On the same note, every website goes through a journey that includes several stages before and after its development. Here we have compiled some of the key things required for a website to stay up to the date and secure:
- Domain Name
- Security
- Hosting
- Development
- Design
- Maintenance, and
- Digital Marketing
There are not many professional website development agencies in the market that offer all this assistance under one roof. Henceforth, customers need to deal with multiple service providers to avail of these services which at times turn out to be extremely exhausting. While businesses already have so much to go through on a regular basis, the last thing they look forward to is a reliable source that can look after all its website-related requirements at the same dome. Companies that deliver all these solutions in one place have an edge advantage over those that don’t. Here are our top 5 reasons why you should offer a bundles solution of website development and digital marketing to your customer:
Top 5 Benefits of Offering Bundles Solution of Web Development and Digital Marketing
1. Enhanced Customer Experience
It’s often the case that customers have to go through less hassle when they get all their requirements fulfilled at a single place. When it comes to a website, things are likely to go wrong every now and then, especially, when the services are not with a single provider. The customer has to run around to notify about the situation to everyone involved. Since the entire work is interrelated, a single mistake costs a waste of precious time and resources. The resolution of such an issue not only leads to a lot of time consumption but also frustration in the client especially when he or she is not tech savvy.
On the other hand, if these services are bundled and are looked after under a single roof, the clients can confidently go to the provider and get their thighs fixed in no time. This builds confidence and a great experience for a customer. Once you have a happy and satisfied customer, you know you are on the right track to build a good brand for yourself.
2. Best Customer Retention
Customer Retention is among the most vital parameters for any business growth. It does not matter how many new customers you get on boards if you are not able to retain your existing ones. In most cases, you see customer retention is directly proportional to the value you deliver to your consumer through your products and services. Now, imagine a situation where the client is paying you for all the services separately and he doesn’t like one of these services. Both you and your customer are now in a tricky situation. There is a high possibility that this client will move to another provider who will, over time, convince him or her to shift for all other services with them.
However, if you had bundled these services under one price, the chances are that the customer would have given you another opportunity to fix the issues because he or she will understand that moving away to another provider means moving all other services as well. Eventually, it can be too much of a hassle. A bundled package also offers better savings together with having the convenience of getting everything in one room, Over time, you will realise that you end up retaining most of your customers because you are offering a bundled solution to them.
3. Acquiring A Bigger Value Customer
While we discussed the role of bundle services in retaining a customer, here we will talk about its role in new customer acquisition. Most bundled offers are attractive and cost-effective. If you offer a bundled service, you are likely to gain a high-value client every time. If you come across a client who needs any of your services, you have a huge opportunity to bring all your services on board.
While we discussed the role of bundle services in retaining a customer, here we will talk about its role in new customer acquisition. Most bundled offers are attractive and cost-effective. If you offer a bundled service, you are likely to gain a high-value client every time. If you come across a client who needs any of your services, you have a huge opportunity to bring all your services on board.
4. Product Relevance
While we have discussed how bundling solutions are usually offered to cross-sell products, it’s not the case here. The service of digital marketing is a necessity for anyone who is looking for business growth via a website. So, there is no cross and upselling in this situation. You have to offer only the right and the best solution to your customer.
When you offer quality, you can sit back and relax, because all your customers are going to see value in your offerings. Every product in this bundle is connected to each other and can’t offer a great experience on its own. It makes this offering a relevant solution. Most customers want a service that not just provides them with monetary benefits but also bestows them with peace of mind. This solution simply offers the same.
5. Cost-effective
It’s not always the savings that attract customers, hence, we kept this for the last:) While a bundled solution has too much to offer, cost effectiveness can’t be ignored. If you are offering your clients the same products but at a lower cost, you are unlikely to hear a “No” from them. Savings are loved by everyone and so do your customers. You can surely offer a better price by bundling these products together. At the same time, these savings can be utilised for helping your customers with other marketing services like PPC, SEO and social media optimization. They surely need these services once they have a perfect website in place.
Besides these 5 main reasons, businesses also use bundled services to increase sales and reduce costs. Bundling can also be laid with other marketing services like SEO, SMO, SEM and Social Media Marketing.
