Google has changed how customers interact with local businesses in New Zealand. In 2022, one of the most effective strategies to grow your local rankings faster is to create and utilise a Google My Business profile.
Setting up and managing your Google Business Profile allows your businesses to rank better in local search, making it simpler for people to learn about your business, and may result in reaching potential customers faster.
As a business owner, it’s important to know and understand all of the features that a Google My Business Profile has to offer. Below, we will take a look at what a Google My Business Profile is, and how you can get the most out of it for your business.
Google refers to your Google company listing as your Business Profile. With a Google Business Profile, you can choose how your local business appears in Google products such as Maps and Search. If you run a business that services consumers at a specific location or within a specified service area, your Business Profile will help people locate you.
Creating a Business Profile is something that anybody can do. Google only requires the company name, location, and category. Once Google determines that it is not a duplicate, the Business Profile for that location will be created.