Importance of a website is unparalleled. But having a good website is important and paramount for business success. In today’s digital era, every business is investing a huge portion of their marketing budgets on paid advertisement.Some are getting the best results and some are simply wasting a big percent of that amount every month. “You can’t win a race if your horse is sick”. The horse here is your website, so in simple words, it doesn’t matter how much you spend on marketing, if the website is not up to the mark, you will waste a lot of money. Unfortunately, your marketing partners are not going to tell you this.
Here are 5 key reasons what a good website is important for every business:
1.Your website is your first impression
Your website is your first impression in front of people who do not know you. It is your face for thousands of first time visitors who bring the potential to be your clients or can have an association with you.It is important that your website has a design that attracts your visitors.
You need a good website. Your website needs to look decent enough to make the audience stay on it for some time. And then you need your website to be clean, helpful & with right & good content & correct presentation to help your users know what you have for them.
2. It’s your identity in the online world
The best way to showcase your services and products is through your website. People in any part of the world can see your website. This increases an opportunity for your business. You business will be known through your website
3. It build trust and Loyalty
Having a good website builds trust in new visitors and Loyalty in existing clients. You can add all your case studies and testimonials on your website that brings a huge trust factor for new clients. These days, people read reviews and testimonials before making a decision.
4. Successful Marketing campaigns
It’s proven that a good website is key to any marketing campaign. All paid or unpaid campaigns rely heavily on a website. Most online or offline marketing campaigns drive visitors to your website which in a long run creates better ranking on different search engines.
5 Risk of losing potential clients
If you don’t have a good website, there is always a risk of losing potential clients to your competitors. An attractive website with good relevant content keeps visitors on the site for longer. There is nothing worse than spending money to get a visitor on your site and then losing them because of a not so good website.