Businesses have realized the importance of digital Marketing and are investing quite a bit of their marketing budgets in it.
Being an exceedingly complex skill to master, digital marketing requires a highly skilled team with a good amount of experience. A 10 years old agency doesn’t necessarily have the staff with the same experience. What is more important is the experience of the staff, not the age of the company.
Here are 5 things every entrepreneur, founder and business leader should keep in mind when it comes to hiring the right digital agency for your business.
Meet the Team
An agency is all about its people (resources). Ensure that you meet the people who are going to work on your project.
Usually the person who is discussing the services and the people working on the projects are different. You should ideally meet the execution team and evaluate them as well.
Always try to have a face to face meeting with everyone who is going to be involved in your project. Try to understand who is going to be the key contact after things start.
Ask for References and Take a Review
Reach out to an agency’s existing clientele and get honest feedback from them.Read the case studies and testimonials on the internet before making a call.
Changing an agency is a tedious task. A wrong hire can set your marketing efforts back by months if not years.Remember, you don’t need the best agency, you just need the right one.
Set Clear Business Goals:
Choosing the right agency starts with understanding your business goals. Some agencies are better at branding but not so much in performance. Likewise, some might be good at both, but not excellent in any. Agencies’ previous work will tell you what they are good at. Do not take their word for it, and do proper research.
Understand all the steps:
Hiring a digital agency is just a start, as a business owner, it’s important to understand what’s next. Knowing what steps and procedures they are going to follow is important for monitoring the growth of your marketing campaigns. How does their reporting process look? Are they willing to meet you on a monthly basis to discuss the progress?
There is nothing worse than starting something and not monitoring the ongoing progress.
Quality over Quantity
Don’t let numbers influence your decision.Just because an agency has many clients that doesn’t mean they are the best. The most important thing is the quality of work they provide. Sometimes a small agency is better than a large one as you will get better one on one ongoing attention.
Have a look at some of the Websites they have designed and identify if that is something you like or look at some of the SEO work they are doing and check the ranking on their projects.